Buy Retail Management And Merchandising Assignment

Buy Retail Management And Merchandising Assignment
When Aldi entered the Spanish market by buying a chain of stores, many expected it to dominate. Instead, Aldi’s largest operation has been struggling and its main local rival is thriving. That rival is Mercadona, Spanish’s largest retailer. To analyze what kind of strategic approach Aldi and Mercadona are using in the Spain, answer from a critical point of view using the theoretical resources of the class and official sources from these retailers the following questions:
1. According to the Six Steps in Strategic Planning find out the Aldi and Mercadona strategic plan 2021-2022 in Spain. Highlight the major differences and similarities between them. (33 points)
2. Make a picture related to Aldi and Mercadona Positioning Strategies in Spain using Price and Services / Products lines Offered axis. Explain why each company are using these positioning strategies. (33 points)
3. Discuss the Image and Promotion factors (store atmosphere, Interior layout, Advertising, Personal selling) that this Retailers are using currently. (33 points)
· Individual task.
· Use this Document Model and start in ANSWER SECTION
Buy Retail Management And Merchandising Assignment
· Wordcount: Max 1 page per question divided in two sections:
· 1- Explanation
· 2-Major Conclusions
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
· Upload pdf document via Turnitin
Week (4) – Via Moodle (Turnitin). Due in week 4, Sunday 21 August 2022, 23,59 CEST
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
Buy Retail Management And Merchandising Assignment
· To demonstrate that you have a strong knowledge of selecting and distribution channel in retailing.
· To be able to explain how to implement six steps strategic planning in retailing.
· To demonstrate that you have a strong comprehension of positioning strategy in retailing.
· To demonstrate that you understood information gathering and processing in retailing.
· To be able to evaluate the image and promotion factors in retail.

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