Business Research Methods Paper

Business Research Methods Paper
Business Reseacrh Msthods
Extracredits 2011 Winter A
1. You observe the following condition: “Our female sales representatives have lower customer defections than do our male sales representatives.” a) Propose the concepts and constructs you might use to study this phenomenon. b) How might any of these concepts and/or constructs be related to explanatory hypotheses?
2. You have been approached by the editor of Gentlemen’s Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales force tried to secure advertising from show manufacturers, they were told men’s clothing stores are a small and dying segment of their business. Since Gentlemen’s Magazine goes chiefly to men’s clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men’s clothing stores in the United States will probably show that these stores are important outlets for men’s shoes, and are not declining in importance as show outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a scientific proposal.
3. An investigative question in your employee satisfaction study seeks to assess employee “job involvement.” Create a measurement question that uses the following scales:
a) A graphic rating scale.
b) A multiple rating list.
4. Your large firm is about to change to a customer-centered organization structure, where employees who have rarely had customer contact will now likely significantly influence customer satisfaction and retention. As part of the transition, your superior wants an accurate evaluation of the morale of the firm’s large number of computer technicians. What type of sample would you draw if it was to be an unrestricted sample?
5. Assume you have collected data on sales associates of a large retail organization in a major metropolitan area. You analyze the data by type of work classification, education level, and whether the workers were raised in a rural or urban setting. The results are shown below. How would you interpret them?
Annual Employee Turnover per 100 Employees
 
 
High Education
Low Education
 
Salaried
Hourly Wage
Salaried
Hourly Wage
Salaried
Hourly Wage
Rural
8
16
6
14
18
18
Urban
12
16
10
12
19
20

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