AMN423 Strategies For Creative Advertising

AMN423 Strategies For Creative Advertising
Assessment 1: Consumer Insight Report
Assessment Details:
Weight: 25%
Length: 1,200 words ( /-10%)
Individual/Group: Individual
Due: Week 5, 11.59 PM (AEST), 29 August
Description:
Based on the following instruction, you are to use primary and secondary research to develop and justify consumer insight.
[Note: Assessment 1 and 2 are both linked to your chosen brand but with different purposes. The purpose of Assessment 1 is to generate consumer insight, and the purpose of Assessment 2 is to generate the big idea based on your findings in Assessment 1. Please do not mix them.]
Assessment Instructions:
To start with, please choose a brand with the following restrictions:
1) You must choose a brand from the ‘sportwear’ category (excluding Nike) as a focus of your Assessment 1 and 2.
2) The brand must have English campaigns targeting Australians.
3) The case in Assessment 3 is about Nike. You may use Nike examples to support your arguments in Assessment 1 or 2, but Nike should not be the focus in these two assignments.
The key questions you need to answer in this report are:
1) Where are we now?
2) Why are we there?
The key deliverables are:
1) Research based situation analysis
2) Consumer insight
There is no restriction on the structure of your report.
Suggestions for the evaluation criteria (not for the structure).
[Note: please see detailed CRA on Blackboard – Assessment/ Assessment 1]
1.0 Secondary Research (5 marks)
This primary research should add more insights to your current focal advertising challenges than the secondary research. The primary research should be qualitative research with someone you know and are willing to help (e.g., your classmates, friends, or family). Please explain your research method in the report and use the findings to support your arguments. Research methods you may use include:
· Academic journal articles
· Industry publications like AdNews or B

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code ESSAY